7 LinkedIn updates that can boost your online presence

Your LinkedIn profile can do more than list your experience. It can help you tell your professional story, connect with people in the accounting profession, and discover opportunities as you build your career.

Start with these seven simple updates:

1. Create a headline that reflects your goals

Your headline is one of the first things people see on your profile. Use it to communicate your interests, goals, and career direction. Instead of simply listing your current role or status as a student, consider highlighting what you’re studying, what you’re interested in, and where you hope your career will take you.

2. Tell people who you are

Use your About section to introduce yourself in your own words. Share your interests, strengths, experiences, and what you’re working toward. If you’re exploring accounting career paths, this is a great place to explain what interests you about the profession and where you’d like your career to go.

3. Every experience counts

Don’t overlook experiences that may not have “accounting” in the title. Internships, part-time jobs, volunteer work, leadership roles, and professional experience can all demonstrate valuable skills, initiative, and growth. Add relevant experiences to your profile and describe what you accomplished or learned from each one.

You can also add bylines for case studies, competitions, or other projects you’ve participated in. These materials can help showcase your skills and past work while adding more context to your story.

4. Show engagement beyond your day-to-day work

Your professional story includes more than your job or classes. Highlight involvement with professional organizations, volunteer activities, community initiatives, continuing education, and other activities that demonstrate leadership, commitment, and an interest in the accounting profession.

Memberships can be especially valuable. Consider including organizations such as your AICPA Student Affiliate membership or state society membership to show your connection to the profession.

5. Grow your network intentionally

A strong network starts with genuine connections. Follow and connect with people who can help you learn more about accounting, different career paths, and future opportunities. Consider connecting with classmates, professors, alumni, accounting professionals, recruiters, and members of professional organizations.

Focus on building relationships and learning from others rather than simply collecting connections.

6. Make your feed work for you

Your LinkedIn feed can be a valuable source of information as you explore your career. Follow accounting firms, professional organizations, employers, and other organizations you’re interested in to stay informed about internships, recruiting events, industry news, and career opportunities.

Engaging with posts you find useful can also help you become a more visible and active member of your professional community.

7. Choose one update to make today

You don’t need to overhaul your LinkedIn profile overnight. Pick one update that feels manageable and build from there. You can gradually strengthen your profile as you gain new experiences, skills, and connections.

For the highest possible search engine ranking, secure a personalized LinkedIn address (for example: www.linkedin.com/in/FirstLast) using your first and last name. Be sure to include your LinkedIn URL on your résumé to make it easier for professional contacts to find and connect with you.

Small LinkedIn updates today can help create future opportunities.